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Optimizing Customer Relationship Management (CRM) Based on Machine Learning-Based Churn Prediction Models

Year: 2024

Type: conference-paper

Source: International Conference on Communication, Control and Intelligent Systems (CCIS)

DOI: 10.1109/ccis63231.2024.10932133

Authors: Anjani Johrawanshi, Priti Verma, Hemant Vyas, Manish Gupta, Santosh Kumar, Ankur Pandey

Institutions: Sharda University, GLA University, Manipal Academy of Higher Education

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408861967

FWCI: 1.298

Cites: 24

Cited by: 1

Related to: 10