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Consumer Responses to Image Incongruity Between Employee Influencers and Their Affiliated Group

Year: 2025

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.36.1.8

Authors: Gho Kim, Yu-Hwa Son

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408862982

FWCI:

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