Year: 2024
Type: article
Abstract: Digital marketing is undergoing a paradigm shift as emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) redefine how brands interact with consumers.These technologies enable a blend of personalization, interactivity, and immersion, revolutionizing customer engagement.AI streamlines predictive analytics and content customization, while AR and VR bring products closer to consumers through virtual experiences that enhance decision-making confidence.This review explores the pivotal roles of these technologies in digital marketing, their impact on consumer behavior, and the challenges of ethical implementation, offering a roadmap for navigating the evolving landscape of digital marketing.
Author: Sanika Balekar
Institution: IPS Academy
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4408883402