A Study On Impact Of Youth's Perception Towards Advertisement : Mass Media Advertisements A Comprehensive Analysis.
Year: 2025
Type: article
Study design: Observational Study
Abstract: Advertising serves as a pivotal force in shaping consumer behavior, particularly among the youth, who are extensively exposed to mass media. This study delves into the intricate dynamics of youth perception toward mass media advertisements, scrutinizing the psychological and behavioral factors that influence their engagement, receptivity, and purchasing inclinations. By assessing key determinants such as creative execution, emotional resonance, credibility, and exposure frequency, the research offers a nuanced understanding of how advertisements shape youth attitudes. Through empirical analysis, including surveys and statistical evaluations, this study provides valuable insights into the efficacy of mass media advertising strategies. The findings underscore the critical role of strategic ad placement and the shifting preferences of young consumers in an era of rapid digital transformation.
Authors: Monisha G, Manjunatha K R
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408886395