Work

Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?

Year: 2025

Type: article

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2025.2482893

Authors: Jie Yin, Huantao Chen, Yensen Ni

Institutions: Huaqiao University, City University of Macau, Tamkang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

Award: Can the Charisma of Bloggers Stimulate Online Engagement Behavior - Using Tourist Hotels as an Example?

OpenAlex ID: W4408886717

FWCI: 1.844

Cites: 28

Cited by: 1

Related to: 10