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Mapping the Customer Journey in Retail

Year: 2024

Type: conference-paper

Source: INTERNATIONAL CONFERENCE ON ECONOMICS BUSINESS & MANAGEMENT

DOI: 10.56065/icebm2024.53

Author: Steliana VASILEVA

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408887392

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