Work

Getting the scoop on native advertising – a bibliometric and TCCM-based review

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2024-0291

Authors: Stuti Kumar, Mukta Srivastava, Sreeram Sivaramakrishnan

Institutions: Narsee Monjee Institute of Management Studies, Manipal Academy of Higher Education, T A Pai Management Institute

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408891190

FWCI: 8.981

Cites: 135

Cited by: 5

Related to: 10