Research on Brand Marketing Strategy of Meilanchun Liquor Industry in the Context of New Media
Year: 2025
Type: article
Abstract: With the continuous development of Internet technology and new media platform, the brand marketing strategy of enterprises has ushered in unprecedented opportunities. At present, the liquor market is facing many challenges. In the context of new media, the traditional marketing methods can no longer meet the people's growing demand for beautiful consumption, and the single brand marketing strategy has been unable to adapt to the development of the new era. How to inject new vitality into brand marketing in the opportunities brought by the new media context, enhance brand awareness and reputation and increase customer loyalty is an important topic in the development process of Meilanchun liquor industry. According to the existing brand marketing situation of Meilanchun liquor industry, this paper analyzes the marketing problems of Meilanchun brand, and puts forward the brand marketing optimization strategy of Meilanchun liquor industry in the context of new media, aiming to help the sustainable development of Meilanchun liquor industry.
Authors: Liming Fei, Bin He, Yuxia Xi, Donglei Gu, Yuxin Ge, Jinyu Li, Xinyu Zhang
Institutions: Taizhou University, Taizhou University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
Funder: Taizhou University
OpenAlex ID: W4408896607