Bridging Operational Gaps: A Comprehensive Advertisement Placement Platform for Property Owners and Advertisers
Year: 2025
Type: article
Abstract: This research explores operational inefficiencies in the outdoor advertising industry, a sector projected to grow significantly, reaching $410.82 billion by 2024, but hindered by challenges like market fragmentation, lack of standardized pricing, and limited data-driven practices. The study introduces an innovative digital platform designed to connect property owners and advertisers, streamlining processes and fostering transparency. Key issues such as inconsistent pricing models, inadequate audience tracking, and limited real-time analytics are addressed through solutions like IoT-enabled smart displays, AI-powered targeting, and blockchain-based smart contracts. The integration of these technologies enhances the effectiveness and accountability of advertising campaigns while boosting stakeholder trust. Recommendations focus on creating a centralized marketplace with standardized procedures, deploying advanced data analytics, and implementing robust security measures. The proposed platform aims to revolutionize the outdoor advertising landscape by bridging operational gaps, increasing ROI, and ensuring long-term sustainability through technological innovation.
Author: Ajay Brar
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408911254