Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the long-term impact of social media on consumer behavior and purchasing decisions. By analyzing how online platforms shape buyer attitudes and decision-making processes, the research explores key factors such as information diffusion, social proof, peer influence, and the role of influencers. Using a mixed-method approach with surveys, interviews, and social media analytics, the study provides valuable insights for marketers, policymakers, and researchers on the evolving consumer landscape in the digital era.
Authors: N. Rokesh -, D. Mythili -
Institution: Sri Ramakrishna College of Arts and Science
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408915897