Work

Virtual influencers: how human-like or animal-like traits shape intention to donate

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1603

Authors: Li Keng Cheng, Chung-Lin Toung

Institutions: National Taiwan University of Science and Technology, Chinese Culture University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408943943

FWCI: 24.82

Cites: 45

Cited by: 14

Related to: 10