Work

The Impact of Live Streaming Technology on Customer-Based Brand Equity: A Case Study in Vietnam

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Software and e-Business (ICSEB)

DOI: 10.1145/3715885.3715898

Author: Bao Thai Pham

Institution: FPT University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4408967334

FWCI:

Cites: 41

Cited by:

Related to: 10