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Studying the transformation of consumer retail experience through virtual reality technologies

Year: 2024

Type: article

Abstract: Virtual reality (VR) is revolutionizing the retail industry by offering immersive and interactive shopping experiences that enhance customer engagement and satisfaction. This review paper explores the technological advances in VR, its impact on consumer behavior, and the business benefits and challenges associated with its implementation. The paper also examines emerging trends and future applications of VR in retail, highlighting the potential for further enhancing consumer experiences. Recommendations are provided for retailers and technology developers to help them leverage VR technology effectively. As VR continues to evolve, it promises to transform the retail landscape, creating new opportunities for innovation and growth. Keywords: Virtual Reality (VR), Retail Technology, Consumer Behaviour, Immersive Shopping, Personalization.

Source: Gulf Journal of Advance Business Research

DOI: 10.51594/gjabr.v2i6.128

Authors: Brenda Apiyo Mayienga, Verlinda Attipoe, Ifeoluwa Oyeyipo, Damilola Christiana Ayodeji, Ngozi Joan Isibor, Enoch Alonge, Obianuju Clement Onwuzulike

Institution: University of Fairfax

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408970434

FWCI: 2.359

Cites:

Cited by: 5

Related to: 10