Work

A Study on the Attitudes of Extended Brands according to the Product Category in Brand Expansion

Year: 2025

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.1.311

Authors: Chae Won Jung, Soo Young Jo, Gab Geun Yoon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408989827

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