Work

A Study on Consumer Perception of Goods Considering the Consumption Characteristics of the 2030 Generation

Year: 2025

Type: article

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.1.52

Authors: Min Ju Kim, Ken Nah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408989924

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10