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The Impact of Consumers' Brand Experience with Baking Brands on Brand Loyalty and Purchase Intention : Focusing on the Chinese Baking Brand 'Hao Li Lai(好利来)'

Year: 2025

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.1.301

Authors: Qi Zhao, Byoung Guk Jeong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408989938

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