Research on the Influence of Design Characteristics in Package Design on Consumer Purchase Intention : Focusing on souvenirs from Sanxingdui museum in China
Year: 2025
Type: article
Study design: Observational Study
Authors: Yi Nan Ding, Ja Joon Koo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408989978