Work

Impact of Mobile Advertising with Price Discount History Information on Consumer Response: Focusing on the Hierarchical Model of Advertising Effectiveness

Year: 2025

Type: article

Source: The e-Business Studies

DOI: 10.20462/tebs.2025.2.26.1.75

Authors: Sang-Su Lee, Thae-Min Lee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408991737

FWCI:

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Related to: 10