Year: 2025
Type: article
Abstract: In the financial field, streaming media advertising is gradually showing its indispensable position. However, traditional advertising methods have encountered difficulties such as insufficient accuracy, heavy cost burden, and low conversion efficiency. In this context, artificial intelligence (AI) technology, with its excellent data analysis capabilities, user profiling, personalized promotion, and creative content generation advantages, has brought new ideas for the precise placement of streaming media advertising in the financial field. This article deeply analyzes the specific application of AI technology in data collection and organization, advertising content improvement, advertising strategy formulation, and user privacy protection and compliance, aiming to explore how to reduce advertising costs, improve user interaction experience and advertising effectiveness through AI technology, and promote innovation and progress in the financial advertising market.
DOI: 10.54097/s5fek465
Author: Jialu Yan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408992282