Work

Marketing Strategies of Paper Industry in Sivakasi

Year: 2025

Type: article

Abstract: Sivakasi is a key hub for paper trading in India, plays a crucial part in the supply and distribution of paper goods in different marketplaces. Paper traders operate as go-betweens for producers and consumers, guaranteeing seamless transactions and product availability. They do, however, confront a number of formidable obstacles, such as altering consumer preferences, fierce competition, rising procurement prices, and variable demand. To increase paper traders' competitiveness and secure their long-term success, it is essential to comprehend their marketing tactics. In order to offer insights on how traders might maximize their operations, this study looks at consumer behaviors, price strategies, distribution routes, and market developments. The report also looks at how the paper trade industry is affected by government restrictions, sustainability initiatives, and digital transformation.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem43368

Author: AJITH PRASANNA A

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408996383

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