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Social Media Marketing and Its Impact on Consumer Trust

Year: 2025

Type: article

Abstract: Social media marketing has revolutionized how businesses engage with their consumers. This report delves into the impact of social media marketing on consumer trust, focusing on key elements that foster trust-building and the challenges marketers face. It also analyzes case studies of both successful and failed social media marketing efforts to identify best practices and strategies. Although social media offers brands a platform to build credibility, it also comes with challenges such as misinformation, data privacy issues, and consumer skepticism. By examining both successful and unsuccessful campaigns, this study identifies effective strategies for cultivating trust in digital marketing.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem43417

Authors: Ayaan Hasan, Dr. Richa Raghuvanshi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408997072

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