Work

Using the Knowledge Graph in Marketing Activation

Year: 2025

Type: article

Abstract: In this article, we present a work that uses machine learning methods to create a graph database with knowledge graphs to investigate how a wholesale business organization can monitor, improve, and manage revenue changes over time based on data from marketing activation methods used to improve sales revenue of wholesale goods.

DOI: 10.38124/ijisrt/25mar967

Authors: Nandin-Erdene Enkhmyagmar, Enkhtuul Bukhsuren, Tumen-Ochir Tumurtulga, Enerlen Enkhtur, Munkhtsetseg Namsraidorj

Institution: Ulaanbaatar International University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4408998734

FWCI:

Cites: 8

Cited by:

Related to: 10