Year: 2025
Type: conference-paper
Abstract: In today's brand landscape, the ability to connect emotionally with consumers is essential for building lasting loyalty and positive brand perceptions. This study examines the role of artificial intelligence (AI) in enhancing emotional storytelling for brand narratives, focusing on how AI-driven insights can craft meaningful, personalized brand experiences that resonate with diverse demographic groups. Using data collected from students, working professionals, and older adults, the research explores how AI can identify emotional cues, adapt narrative elements, and tailor content to deepen consumer engagement. By analyzing the effects of AI- powered storytelling on consumer perceptions and emotional responses, this study aims to offer valuable insights into how AI can strengthen consumer-brand connections across age and professional segments. This research highlights the potential for AI-enhanced storytelling to transform the standards of consumer interaction, setting a new benchmark for emotionally intelligent brand communication in digital marketing.
Authors: T. Alaghappan, R. Nalini
Institution: SASTRA University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4409002436