Year: 2025
Type: article
Abstract: Social media influencers have become key players in modern marketing. Their ability to shape public opinion and influence consumer behavior makes them important partners for businesses, especially in marketplaces. The article examines the impact of original advertising campaigns on sales on marketplaces, focusing on the current problem of advertising effectiveness. The work emphasizes the importance of integrating opinion leaders into digital marketing strategies aimed at maximizing sales on marketplaces and developing brands in the face of fierce competition.
Author: N. T. Kasyanova
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409037786