Work

Recommendation vs. purchase: consumption behaviour among community brand members

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2025.145391

Authors: Kuo Cheng Chung, Chun Hung Chen, Wei Yi Chen

Institution: National Penghu University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409039328

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10