Work

The effect of reward type on consumer recommendation intention in the C2C car-sharing context in China: the moderating role of scarcity cues

Year: 2025

Type: article

Source: International Journal of Electronic Business

DOI: 10.1504/ijeb.2025.145323

Authors: N.A. Jiang, Yi Ding

Institution: Shanghai Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409039745

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10