Work

The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.90300088

Authors: Siti Noor Aishah Mohd Sidik, Chuan Huat Ong, Adilah Othman, Nabihah Muhammad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409044921

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