Work

The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of applied sport management

DOI: 10.7290/jasm17w5ou

Authors: Junyi Bian, Benjamin Cork

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409062808

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Related to: 10