Year: 2025
Type: article
Abstract: This research looks into how AI technology modify digital marketing methods by better targeting audiences and personalizing content plus perfecting marketing campaigns. The research team merged professional knowledge and study of academic literature to demonstrate the various AI impacts on predictive marketing methods and digital media marketing. Beyond discussing benefits the text covers data security problems as well as bias with machine learning plus expensive installation and software connection issues. It also reveals that people must partner their original concepts with AI insights. The main results appear with tables that list core technologies plus benefits challenges and future steps. Researchers have referenced more than sixty academic and industry sources in APA style throughout the work.
Authors: Leena Jyotsna Raymond, Rebecca Theodore
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409068869