Work

The Role of National Symbols in the Branding of Ukrainian Goods: a Historical Aspect

Year: 2024

Type: article

Abstract: The article analyzes the role of national symbols in the formation of branding of Ukrainian goods. The historical development of the use of elements of cultural identity, such as coats of arms, ornaments, colors and motifs, in the process of creating a positive image of products in domestic and international markets is considered. Special attention is paid to modern examples of successful use of national identity in marketing strategies.

Source: Chornomors’ka Mynuvshyna

DOI: 10.18524/2519-2523.2024.19.317421

Author: Yevhenii Yurash

Institution: Odesa I. I. Mechnikov National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409083409

FWCI:

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Related to: 10