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Evaluating the Impact of Influencer Marketing Using Social Network Analysis (SNA) Techniques

Year: 2025

Type: conference-paper

DOI: 10.1109/ce2ct64011.2025.10939201

Authors: V. Karthick, G. Ilankumaran

Institution: Alagappa University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409098280

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Cites: 13

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Related to: 10