Fine Dining and Masstige Consumption: Examining the Role of Brand Experience, Trust, and Happiness Using PLS-SEM and ANN Analysis
Year: 2025
Type: article
Study design: Observational Study
Source: Review of Marketing Science
Authors: Muskan Chaurasia, Rajeev Kumar Panda
Institution: National Institute of Technology Rourkela
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409104534