Research on New Media Marketing Communication Strategies under Auditory Symbols: A Case Study of Chinese Podcasts
Year: 2025
Type: article
Abstract: 随着互联网技术的飞速发展，新媒体营销传播逐渐成为企业获取市场份额的重要手段，越来越多的企业和组织开始利用新媒体技术和平台来进行品牌宣传和营销活动。听觉符号作为一种独特的传播方式，在新媒体营销中发挥着日益重要的作用，越来越多的新媒体营销活动开始使用听觉符号来提升品牌知名度、提高消费者参与度和忠诚度。With the rapid development of Internet technology, new media marketing communication has gradually become an important means for enterprises to obtain market share. An increasing number of enterprises and organizations have begun to use new media technologies and platforms to carry out brand promotion and marketing activities. As a unique means of communication, auditory symbols are playing an increasingly important role in new media marketing. More and more new media marketing activities have begun to use auditory symbols to enhance brand awareness, increase consumer engagement and loyalty.
Source: Journalism and Communications
Author: 蓉蓉 高
Institution: Beijing Institute of Graphic Communication
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409115915