Work

Digital era: the effect of electronic word of mouth, online communities, and online advertising on brand image and loyalty

Year: 2025

Type: article

Source: International Journal of Intelligent Enterprise

DOI: 10.1504/ijie.2025.10070335

Authors: Bandit Aroman, D. Joel Jebadurai, R. Jeya Rani, Moli Ghosh, M. Deepa

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409120558

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