Navigating the shift in brand loyalty: the impact of social media influencers
Year: 2025
Type: article
Authors: Niharika Singh, Sanjeev Kumar Saxena, Laxmi Srinivas Samayamantri, Sangeeta Singhal, Sangeeta Malhotra, M. Sivakoti Reddy
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409120605