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Data-Driven Marketing in Fintech

Year: 2025

Type: article

Abstract: Data-driven marketing is significantly changing customer interactions in the financial industry. It uses thorough data insights to inform business strategies. This article examines the role of data in fintech marketing, covering key challenges and effective methods to boost its impact. It emphasizes the importance of predictive analytics, omnichannel marketing, artificial intelligence (AI), and machine learning in improving marketing efficiency and delivering measurable returns on investment (ROI). Furthermore, the study highlights key performance indicators and new trends that fintech firms need to adopt to remain competitive in the fast-paced digital environment.

Source: International Journal of Innovative Research in Science Engineering and Technology

DOI: 10.15680/ijirset.2025.1403006

Authors: JPMorgan Chase, USA, Tanmaykumar Shah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409126925

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