Work

Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Systems Assurance Engineering and Management

DOI: 10.1007/s13198-025-02739-y

Authors: Komal Kapoor, Mohit Maurya, Ravneet Singh Bhandari

Institutions: Sharda University, Amity University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409136369

FWCI: 150.8

Cites: 47

Cited by: 86

Related to: 10