Work

Aligning Brand Purpose with Consumer Expectations: Assessing the Influence of Purposive Branding on Consumer Behavior and Brand Trust

Year: 2025

Type: article

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2025.10070341

Authors: Panduranganagouda Honnali, Neerupa C, Sethuraman G, A. John William, Naveen Kumar R.

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409142431

FWCI:

Cites:

Cited by:

Related to: 10