Year: 2025
Type: article
Abstract: Environmentally aware consumers can, again, act either individually or collectively. The individual green behavior manifests itself in personal decisions whether to act in a green way (e.g., recycle) and to pay more for a green product, or not. Green businesses may be eligible for government incentives, such as tax breaks or grants. It also ensures that their products and services don't become obsolete in the global push for sustainability.Finally, it concludes that, Consumers are increasingly willing to support green businesses that are good for the environment.
Source: Journal of Neonatal Surgery
Authors: Gowri Gowri, G.S. Maheswari, M. Kavitha
Institution: Vels University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409145553