Work

THE INFLUENCE OF SOCIAL MEDIA ON GEN Z’s FASHION DISCOVERY IN INDIA: TRENDS, PERSONALISATION, AND CONSUMER ENGAGEMENT

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Advanced Research in Commerce Management & Social Science

DOI: 10.62823/ijarcmss/8.1(ii).7249

Authors: Nitu Sharma, Taniya Agarwal

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409146242

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