Year: 2025
Type: conference-paper
Abstract: Making ideal decisions as a product leader in a web-facing company is incredibly challenging. Beyond navigating the ambiguity of customer satisfaction and achieving business goals, leaders must also ensure their products and services remain relevant, desirable, and profitable. Data and experimentation are crucial for testing product hypotheses and informing decisions. Online controlled experiments, such as A/B testing, can provide highly reliable data to support decisions. However, these experiments can be time-consuming and costly, particularly when assessing impacts on key business metrics like retention or long-term value.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4409149934