Joint Consumption Promotes the Purchase of Innovative Products
Year: 2025
Type: article
DOI: 10.1111/ijcs.70041
Authors: Chen Jing, Zihan Yang, Jianping Huang
Institutions: Soochow University, East China Normal University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Awards: G2858102432, G5349224679
OpenAlex ID: W4409150691