Work

Understanding Market Dynamics and Performance of Mobile Apps

Year: 2025

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1177/14413582251329941

Authors: Gislayne da Silva Goulart, Lara Stocchi, Rafael Barreiros Porto

Institutions: Universidade Federal de Mato Grosso do Sul, Universidade de Brasília, University of South Australia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409157018

FWCI: 3.637

Cites: 90

Cited by: 2

Related to: 10