Work

Impact of Online Product Reviews on Customers' Purchasing Decision With Special Reference to Amazon.in

Year: 2025

Type: article

Abstract: Online product reviews have emerged as a crucial factor influencing the consumer purchasing behavior and decisions in the digital age. With the rise of e-commerce platforms like Amazon.in, customers heavily rely on reviews and ratings to assess product quality before making a purchase. This study aims to examine the impact of online product reviews on customer decision-making, considering factors such as review authenticity, sentiment, and rating consistency. The study analyzes customer behavior and feedback trends, this study provides insights for marketers, businesses, and consumers about the role of online reviews in shaping purchase decision. Keywords: Online Reviews, Decision-Making, E-commerce, Consumer Behavior

Source: EPRA International Journal of Multidisciplinary Research (IJMR)

DOI: 10.36713/epra20840

Authors: Dr. J. Nithya, Ms. Deepika

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409157197

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