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How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Year: 2025

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968251335616

Authors: Xiaoru Gao, S. Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Institutions: Northern Illinois University, Rutgers, The State University of New Jersey

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409161158

FWCI: 1.773

Cites: 78

Cited by: 1

Related to: 10