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Brand Loyalty in the Digital Age: Strategies for Building and Sustaining Consumer Commitment

Year: 2025

Type: article

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem02608

Author: Dr. Faraz Ahmad,

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409163394

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Related to: 10