Work

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968251334302

Authors: Margherita Pagani, Lijun Xie

Institutions: SKEMA Business School, Université Côte d'Azur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409175350

FWCI: 5.428

Cites: 71

Cited by: 3

Related to: 10