Work

Beyond the Pixels : Psychographic Profiling of Virtual Influencers’ Followers in Social Media

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i3/174833

Authors: Anand Thakur, Kavita Singla, Kamini Singla, Mohammed Irshad T., Simran Kaur, Parwinder Kaur

Institution: Central University of Punjab

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University Grants Commission

OpenAlex ID: W4409175382

FWCI: 3.688

Cites:

Cited by: 2

Related to: 10