Work

Congruence between influencer, consumer and product in the determination of attitude and intention: case of an Arab influencer

Year: 2025

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.10070404

Author: Dalel Fezai

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409184152

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Related to: 10