Year: 2025
Type: article
Abstract: In surveys, the sequence in which options are presented often influences decision‐making patterns. Academic research corroborates this trend, suggesting that the placement of choices, whether first or last, can influence selection outcomes. This article explores how research into choice order affects consumer purchasing decisions, particularly when weighing the environmental impact against product quality.
Source: Climate and Energy
DOI: 10.1002/gas.22458
Authors: Ted Peterson, Kacey Tollefson
Institution: University of North Texas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409186789